Why the name “Apple” has worked so
well for “APPLE” ???
Before I start anything in context to this topic, Let’s set
a few ground rules:
- I am not an apple hater, its just that I like to use some other company products.
- After reading the things below, Please don’t take it on to the personal front (okay, this was just a thought J )
Now, lets start with the main discussion………
25th September,
2012, was the day when our team was in a meeting and we were discussing onto
some points…. Suddenly, a thought-cum-question explodes from our Managing Director, Tarun Bansal’s mind and he asked us,
“why the name Apple has worked so brilliantly for Apple?? “ I
thought for a while ?(I knew it, that , I wont be able to answer that one J )….. and as usual I
replied, “Okay you tell me”!!! So here comes some really interesting facts from
him about the simple word “Apple”………………….
If we start thinking from our childhood, our teachers or our
parents have taught us ABCD and everyone explains, “Beta, A for Apple”……. They
never say “A for ant or aeroplane”…. And after this bombastic thought, even I
was amazed with the fact that Yes, the very first word or thing which we learnt
in our childhood is “APPLE”!!!!!!! It has been placed in our mind in such a way
that we are unable to keep it out of our mind!!
Okay, that was a great one, but then my reason came into this whole
scenario of discussion and I said how about associating the word APPLE with the
most famous phrase, “An Apple keeps a doctor away” (I know to find out the
logic behind my reason was quite difficult… but atleast I managed not be mum in
front of our M.D.) Well, I will definitely link this one as well with something or
the other.
Likewise, we at Blue Pigeon, promise our customers to
increase their visibility in the market… Another bouncer comes from Bansal’s side…
“what you have to say about Apple’s visibility among its audience??”………
hmmmm…….. after thinking for a while, I really gave an unusual thought upon it,
and that was, Apple has got so much fame because of its LOGO as well…. And
again he questions me “HOW”…. I replied that the apple in the logo is already
bitten by someone… and that someone was “Steve Jobs” (Ahaan! This was a funny
and wicked one)…. Jokes apart, but the
strategy behind keeping the logo of a bitten apple is one of the prime strategy
of Apple company… because its innovative and very different J
On a serious not, and on what we all will agree is that
Apple has done really an exceptional work by placing a kind of mini computer in
the hands of people…. And by adding loads of feature to their products….
Because of the hard work, innovation techniques, and the ideas put in
collectively by the APPLE Team is really appreciated and because of them
Apple-the brand name stands on the top of the market and has become so successful……….
(I hope I didn’t said anything offended for any of the Apple Fan’s J )
By :
By :
Blue Pigeon Image Management Private Limited
